DFL Sound Strategy
WESOUND advises the DFL on defining and implementing a holistic sound strategy
The DFL, German Football League organizes and markets German professional football. Besides scheduling season games in the Bundesliga as well as in the 2nd Bundesliga and orientating relegation games and the Supercup, the DFL’s tasks also consists in marketing, nationally and globally, all media rights resulting from these games. In the field of brand strategy, with a special focus on music and sound, WESOUND was commissioned to continuously support the DFL in these tasks.
Copyright pictures: DFL
Since 2017 WESOUND supports and advises the DFL on the identification of relevant touchpoints, the development of strategies as well as the implementation of different sound and brand sound projects.
Continuous implementation of a brand-specific sound strategy.
- Client: DFL – Deutsche Fußball Liga GmbH
- Consulting Sound Strategy: WESOUND