What makes Gen Z tick? And what impact does it have on brand communication? Birgit Elke took a closer look at the significance of audio branding for Gen Z.
The “School against Sexism” project was launched by Pinkstinks to provide educational work and give everyone the opportunity to ask their questions about gender roles, sexuality, feminism and sexism.
Part 5/5: In this final episode Cornelius Ringe explains what companies must look out for so that the sound becomes a part of the brand identity and creates added value.
Part 4/5: In medical technology, brand sound is becoming hugely significant for the design of the user experience, at the interface between humans and machines.
Sound Design & Interactive Audio are among the areas of expertise of our esteemed colleague Paul Louis, Senior Sound Designer at WESOUND.
Brand Sound Audit
Workshop (4h interactive video conference with 2 consultants):
Documentation as road map with strategy concept and further recommendations for action (15-20 pages PDF)
Brand sound audit:
Documentation as strategy paper with recommendations for action (4-8 pages PDF)
Coaching session (3h video conference with 2 consultants):
Documentation as exposé with recommendations for action (1-2 pages PDF)