What are the Key Digital Marketing Trends in Audio?
At SPARK19, Cornelius explained why audio is constantly gaining importance in digital marketing and what human-machine-interaction has to do with this. All brands need to think about their brand sound as all digital channels require audio nowadays. Smart speakers are on a rise and many more human-machine-interfaces are being developed which give brands a chance to position themselves sonically.
As for the listeners, they will preferably interact with brands that have a clear identity and trigger certain emotions within the listener. Brands a living organisms! So a conversation with a brand that feels almost human-like will be much more satisfying than a talk with a brand that misses to transport identity through music, sound and voice.
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