#Spark19, Marketing Conference for Digital Natives in Copenhagen on 15th November 2019
Spot on Sound at #Spark19. Takeaways from the SENSEation were:
• Audio has become interactive and can be customized.
• Brand sound for voice assistants is still in a very early stage. Let’s develop it further.
• Access to audio technology in digital media has been democratized which is a good thing as such. But beware of bad sound design because it’s a real pain in the …ear.