Audio Branding in Radio ads
The importance of a long-term audio strategy for radio advertising was at the center of attention at the AS&S Roadshow 2019 in Hamburg, Frankfurt, Dusseldorf and Munich. A new study shows that the consistent use of audio assets maximizes the promotional effect of the campaign and increases brand recognition by up to 81%.
Our Voice Director Sebastian Fuchs contributed a special beatboxing live act to entertain the audience and some fascinating facts on the topic of brand voice during the panel discussion “Brand Building in the radio”.
Thanks to AS&S for an inspiring event and a very yummy breakfast.