At the Radio Advertising Summit, Cornelius Ringe, Sebastian Fuchs and Lars Ohlendorf will perform the very first Streaming SENSEation which comes to life through interaction with the audience. Allow yourself to be amazed. 😉
As the founders of WESOUND have a strong personal bond with field hockey, we now decided to sponsor the male B youth team of Harvestehuder Tennis and Hockeyclub e.V. The team has surprisingly made it to the finals of the German championship and attended it last weekend.
Speech | Carl-Frank Westermann will be a speaker at the MC – Special: Audio Branding- yesterday, today, tomorrow. Soundlogos on their own are not sufficient to create an emotional brand experience. Carl-Frank will once again present the current changes in comprehending brand sound in terms of the digitalization. The general responsibility lays in shaping the required audio spectrum of the future. This implies the content as well as strategically chosen sounds.
Yesterday Cornelius Ringe was at the 1. Voice.World Summit concerning audio branding and took part in an interesting discussion.
HORIZONT article about the new Brand Sound of Mastercard from 18.02.19 by Carl-Frank Westermann, CEO at WESOUND.
Mastercard has just launched their new brand sound at the 2019 Grammy Awards. At an exclusive Mastercard event at Soho House Berlin, Raja Rajamannar (CMO of MasterCard Worldwide), Smudo (Die Fantastischen Vier) and Cornelius Ringe (CEO of WESOUND) talked about the importance of sound for brands in a digitized world.
W & V article about the Radio Advertising Summit, where WESOUND will provide an interactive sound experience.
The conference will focus on Audio Trends 2019. The “Internet of Voice” is certainly one of them.
On February 21, 2019, Cornelius Ringe will give an interesting insight into audio branding and language assistants at the 1st Voice.World Summit in Berlin. Because many marketers are not yet aware of what doors the “Internet of Voice” offers to develop an audio branding strategy.
Great audience, great location. It was a great honour for WESOUND to perform „SENSEation – Sound on the Run“ at the HORIZONT German Media Congress in Frankfurt today (Deutscher Medienkongress).
HORIZONT article from 17.01.2019 | Sounds good. Smart speakers and voice assistants open up new possibilities for brands. To profit from them, brands need their own audio identity. But this is tricky. In this article, you can read what Lars Ohlendorf, our Head of Design, says about it.
The WESOUND team wishes you all the best for 2019.
Stay tuned, as we have a lot of exciting things coming up – our new orange Brand Design is just the beginning.
