HTHC hockey B youth team
WESOUND loves Hockey

As the founders of WESOUND have a strong personal bond with field hockey, we now decided to sponsor the male B youth team of Harvestehuder Tennis and Hockeyclub e.V. The team has surprisingly made it to the finals of the German championship and attended it last weekend.

Marketing Club Frankfurt Logo
Carl-Frank Westermann about Audio Branding at Marketing Club Frankfurt

Speech | Carl-Frank Westermann will be a speaker at the MC – Special: Audio Branding- yesterday, today, tomorrow. Soundlogos on their own are not sufficient to create an emotional brand experience. Carl-Frank will once again present the current changes in comprehending brand sound in terms of the digitalization. The general responsibility lays in shaping the required audio spectrum of the future. This implies the content as well as strategically chosen sounds.

Cornelius Ringe at an exklusive Mastercard Event

Mastercard has just launched their new brand sound at the 2019 Grammy Awards. At an exclusive Mastercard event at Soho House Berlin, Raja Rajamannar (CMO of MasterCard Worldwide), Smudo (Die Fantastischen Vier) and Cornelius Ringe (CEO of WESOUND) talked about the importance of sound for brands in a digitized world.

Cornelius Ringe at 1. Voice.World Summit

On February 21, 2019, Cornelius Ringe will give an interesting insight into audio branding and language assistants at the 1st Voice.World Summit in Berlin. Because many marketers are not yet aware of what doors the “Internet of Voice” offers to develop an audio branding strategy.

Smartspeakers and voice assistants

HORIZONT article from 17.01.2019 | Sounds good. Smart speakers and voice assistants open up new possibilities for brands. To profit from them, brands need their own audio identity. But this is tricky. In this article, you can read what Lars Ohlendorf, our Head of Design, says about it.


The WESOUND team wishes you all the best for 2019.
Stay tuned, as we have a lot of exciting things coming up – our new orange Brand Design is just the beginning.