Mastercard has just launched their new brand sound at the 2019 Grammy Awards. At an exclusive Mastercard event at Soho House Berlin, Raja Rajamannar (CMO of MasterCard Worldwide), Smudo (Die Fantastischen Vier) and Cornelius Ringe (CEO of WESOUND) talked about the importance of sound for brands in a digitized world.
W & V article about the Radio Advertising Summit, where WESOUND will provide an interactive sound experience.
The conference will focus on Audio Trends 2019. The “Internet of Voice” is certainly one of them.
On February 21, 2019, Cornelius Ringe will give an interesting insight into audio branding and language assistants at the 1st Voice.World Summit in Berlin. Because many marketers are not yet aware of what doors the “Internet of Voice” offers to develop an audio branding strategy.
Great audience, great location. It was a great honour for WESOUND to perform „SENSEation – Sound on the Run“ at the HORIZONT German Media Congress in Frankfurt today (Deutscher Medienkongress).
HORIZONT article from 17.01.2019 | Sounds good. Smart speakers and voice assistants open up new possibilities for brands. To profit from them, brands need their own audio identity. But this is tricky. In this article, you can read what Lars Ohlendorf, our Head of Design, says about it.
The WESOUND team wishes you all the best for 2019.
Stay tuned, as we have a lot of exciting things coming up – our new orange Brand Design is just the beginning.
HORIZONT article from 08.01.2019 | Interview with Carl-Frank Westermann.
What should a brand sound like? Hardly anyone knows this as well as Carl-Frank Westermann, also known in the industry as a “sound professor”. For many years he has helped brand owners to find an acoustic identity.
WE love Sound’a Claus. The WESOUND team is dreaming of a White Christmas with lots of presents and fun beneath the Christmas Tree. You will hear again from us next year.
“Lonely parrot goes shopping online with Alexa while owner out.” Read this funny story here.
Cornelius, CEO WESOUND Hamburg, is looking forward to discussing brand issues with colleagues in the panel „Audio Branding“ at the 1. Voice.World Summit in Berlin on February, 21 2019.
If someone were to ask Alexa about your company, for example, what would it say?
So far, very few brands have a clear answer to that.
As we move to a more voice-controlled and audio-centric world, marketers are rediscovering the potential of sound. They use it to build brand identities and develop a new breed of advert for the streaming age.
Read this BBC News article by Mark Smith, featuring Cornelius Ringe from WESOUND.