HORIZONT article on highlights of the Swiss Brand Congress 2019.
“Audio Trends” was the motto this year as the sixth edition of the Radio Advertising Summit, in which about 800 decision-makers from the advertising and radio industries came together in Düsseldorf on April 10, 2019. WESOUND was present on several moments of the agenda.
“We are about to witness an audio revolution. Brands that don’t develop their sound now, are not prepared for the future”, said Cornelius in his keynote speech at MUNICH MARKETING WEEK on the 6th of June 2019.
Current topics on branding were at the focus of the Swiss Brand Congress 2019. Sebastian Fuchs and Carl-Frank Westermann presented a SENSEation on sound in the future and audio in the world of branding, in front of 500 decision-makers.
In an interview with the trade magazine LEAD Digital, Cornelius Ringe explains why the primacy of the visual is dissolved in communication and how important smart speakers are in the “Golden Audio Age”.
Carl-Frank Westermann is again jury member of the GERMAN RADIO AWARD. The award show of the 25th anniversary will take place at the Elbphilharmonie in Hamburg.
Do you love music and sound and are interested in supporting our agency in marketing and project management? We are looking for a full time intern (40 hrs. week) to work with us in our office in Berlin starting in June 2019.
“Welcome to the new audio age” is the title of the #SENSEation performance of Sebastian Fuchs and Carl-Frank Westermann at the Swiss Brand Congress on June 4th in Zurich.
Carl-Frank Westermann spoke to SRF 2 Kultur about the increasing importance of functional sounds. Why are they particularly important to brands and what is changing because of smartspeakers? Is there a dead certain recipe for the success of a brand sound?
German TV station Sat1 reports about the opening ceremony of Hamburg’s Mixed Reality experience area “Discovery Dock”. WESOUND is as sound agency aboard.
In the march issue of Public Marketing, Cornelius Ringe talks about the possibilities to use sound in city and location marketing. You can read here, how diverse sound design can be.