DEEP DIVE AUDIO STRATEGY

Kick-Off:

• Written briefing based on your documentation
• Phone call to answer our queries

Stakeholder survey

• Option A: 4 in-depth interviews à 90 mins.
• Option B: online survey with ≤10 questions and ≤20 participants
  Brand sound audit
  

Brand Sound Audit

• Analysis of brand positioning
• Market and competition analysis
• Analysis of previous audio applications (Sonic Customer Journey)

Workshop (4h interactive video conference with 2 consultants):

• Description of issues and objectives
• Presentation of the results of the stakeholder survey and the Brand Audit so far
• Development of a strategy basis with methods from coaching, economics and design thinking
• Evaluation and consolidation of results
• Summary and clarification of next steps

Documentation as road map with strategy concept and further recommendations for action (15-20 pages PDF)

Audiospot

• Production of an audio spot (30 seconds) with music, voice recording and sound design
• Text and concept represent the customer.