Real increases the purchase probability by 300 percent with radio and online audio advertising.
WE are very happy with the impressive success Real has achieved with audio advertising produced by WESOUND and look forward to achieve such results in the future.
Dirk Koenigsfeld, Head of Marketing, real GmbH:
“We are very pleased with the additional impact that the mix of radio and online audio has had on real. We will continue to focus on digital audio playout in the future, parallel to FM.”
Learn more about RMS study here (only in German):