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Audio AI in brand communication, Lars Ohlendorf


Why strategy matters when it comes to audio AI in brand communication

In the midst of the AI hype, brand managers are faced with the challenge of making the right decisions for their brand. Numerous audio AI tools promise to take the acoustic brand experience to a new level. But which tools deliver real added value?

Lars Ohlendorf, Head of Design at WESOUND, explains in his article why audio branding and audio marketing benefit less from the AI tools themselves and more from a strategic reorientation.

The article “Why strategy is important for audio AI in brand communication” was first published on November 2, 2023 at

The full article can be read and downloaded here. See PDF below.

Translation by WESOUND.