Birgit Elke

Speech | Carl-Frank Westermann will be a speaker at the MC – Special: Audio Branding- yesterday, today, tomorrow. Soundlogos on their own are not sufficient to create an emotional brand experience. Carl-Frank will once again present the current changes in comprehending brand sound in terms of the digitalization. The general responsibility lays in shaping the required audio spectrum of the future. This implies the content as well as strategically chosen sounds.

Yesterday Cornelius Ringe was at the 1. Voice.World Summit concerning audio branding and took part in an interesting discussion.

HORIZONT article about the new Brand Sound of Mastercard from 18.02.19 by Carl-Frank Westermann, CEO at WESOUND.

W & V article about the Radio Advertising Summit, where WESOUND will provide an interactive sound experience.
The conference will focus on Audio Trends 2019. The “Internet of Voice” is certainly one of them.

HORIZONT article from 17.01.2019 | Sounds good. Smart speakers and voice assistants open up new possibilities for brands. To profit from them, brands need their own audio identity. But this is tricky. In this article, you can read what Lars Ohlendorf, our Head of Design, says about it.

The WESOUND team wishes you all the best for 2019.
Stay tuned, as we have a lot of exciting things coming up – our new orange Brand Design is just the beginning.