Carl-Frank Westermann talks about a successful musical journey in the Mastercard world

In our latest magazine post, we already talked about Mastercard’s introduction of a new sound identity in the context of the digital age.  Carl-Frank Westermann, CEO at WESOUND was asked to write an article on this topic for the German marketing magazine HORIZONT. He describes the case as a successful musical journey in the world of Mastercardand talks about the challenges that come up when creating a new audio concept.