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Carl-Frank Westermann talks about a successful musical journey in the Mastercard world

HORIZONT Article by Carl-Frank Westermann

Article published on on February, 18th, 2019.

In our latest magazine post, we already talked about Mastercard’s introduction of a new sound identity in the context of the digital age.  Carl-Frank Westermann, CEO at WESOUND was asked to write an article on this topic for the German marketing magazine HORIZONT. He describes the case as a successful musical journey in the world of Mastercardand talks about the challenges that come up when creating a new audio concept.

“Strategically decided, MASTERCARD wants to spread the brand music and sound logo in cultural diversity across the world. This ensures recognition and flexibility in local applications, comparable to a musical journey around the Mastercard world.”

Carl-Frank Westermann