Scroll Top

THE SOUND IDENTITY OF TARGOBANK

New brand identity with a tailwind (Rückenwind)

TARGOBANK has now added another important component to its brand presence: the TARGOBANK brand sound. This makes our messages even more recognizable and emotional.

The brand sound is intended to bring the TARGOBANK personality acoustically to the point. And activate the listeners. The tonality should sound SUPPORTING, SIMPLE, and ENCOURAGED.

In the instrumentation, we rely on real sounds and singable melodies. The composition is comprehensible and easily accessible. At eye level.

THE SOUND OF “RÜCKENWIND”

The TARGOBANK brand promise “RÜCKENWIND” (tailwind)  is also a significant part of the sound identity.

Tailwind is depicted in the sound design with a dynamic growing figure, immediately followed by three harmonic sound units. They rhythmically imitate the three syllables of the brand name.

The TARGOBANK sound logo provides a link to the visual logo – and emphasises the super sign in the centre. With its own sound.

The Sound Logo is the short acoustic identifier of the TARGOBANK brand.

Credits

Client: TARGOBANK AG
Lead Agency: Brand Lounge
Sound Agency: WESOUND

Services

Brand
Brand
Music
Music
WESOUND