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Health Relations: Audio Branding for the pharmaceutical industry


“Possessing a relatable and, above all, brand core reflecting sound identity creates high acceptance among target groups.” (Carl-Frank Westermann, Head of Client Success Management, WESOUND)

The magazine HEALTH RELATIONS spoke with Carl-Frank Westermann about audio branding for the pharmaceutical and healthcare industry. Among other topics, the discussion includes the following questions:

• What are the challenges in sound branding for the healthcare sector?
• How does sound branding affect the brand perception of pharmaceutical companies?
• How can the success of sound branding campaigns be measured?
• What trends are emerging in sound branding for pharmaceutical companies?

The article is freely accessible at (Sorry, only in German).

Many thanks for the great collaboration, dear Miriam Mirza.