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Customer Experience in cultural institutions


KulturInvest!-Congress 2019

The customer experience in cultural institutions depends on people and their narratives, on trying to find causality and meaning in the world. This must be the basis for design decisions! Everything else – technologies, data acquisition and yield – is secondary.

At the “KulturInvest!”-Congress in Essen on 7th November 2019 our Head of Design Lars Ohlendorf shared his view on customer experience.