TARGOBANK campaign “Wir geben Rückenwind”

“Wir geben Rückenwind” (we give tailwind) is the claim of TARGOBANK in the current TV, radio and social media campaign. The audio branding, developed by our WESOUND team, now also gives the brand audible tailwind.

The new sound logo succinctly sums up the brand essence of TARGOBANK and highlights the claim even more. In order to sustainably increase brand recall and recognition, the new brand sound will soon also be heard at other touchpoints.

Thank you for your trust, Julia Velder, Katharina Rubbert-Stoermer, Stefanie Vollmer.

Credits:
Lead agency: Brand Lounge
Sound agency: WESOUND