The Sound of Team Germany / Making of

The DOSB asked us to develop the sound of Team Germany, because music can motivate athletes to perform at their best!

We invited the German athletes Christian Ehrhoff, Anne Sauer, Lisa Unruh, Maximilian Planer and Dajana Eitberger in the Abbey Road Studios Berlin to work with us on the Team D sound identity. One element of it is a four-tone cheering call which motivates the athletes to keep up the good vibes and supports a feeling of cohesion and togetherness – also among the fans.

Does this call somehow sound familiar to you?

Stay tuned, there is more to come…