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Berlinale special on the topic of sound


Composing and creating specific emotions with designed sounds

Berlinale Special. On the occasion of the 70th edition of the Berlin International Film Festival, Audi gives attention to the effect of sound and music in film and brand worlds. In the expert talk on Friday, 21 February Xaver von Treyer, Bernhard Blix and Cornelius Ringe discuss how film music and audio branding can have their full effect.

And how can you develop a brand sound that speaks for a brand in cultural diversity worldwide, as in the case of Mastercard? Based on numerous sound samples, the guests of the Audi Berlinale Lounge will be transported into a variety of film and brand worlds.