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Experience sustainability – 50 years of PistenBully

Sound design for the new PistenBully’s product introduction ‘100 E’

Task

On the 50th anniversary of the PistenBully, Kässbohrer presented its study on the first snowcat with an electric engine at INTERALPIN 2019, the trade fair for alpine technology in Innsbruck. CMC Engineers, together with ‘aufwind group’, developed a Virtual Reality Simulator to introduce the new PistenBully. We were commissioned to add surround sound to the multisensory simulation to holistically complete the VR experience.

Pistenbully

Copyright pictures: Pistenbully

Solution

The trade fair simulation, built upon a hydraulic platform, allows visitors to experience the development from the conventional PistenBully with diesel engine to the 100% emission-free electronic vehicle. To make the most realistic listening experience possible, we combined original sound recordings with emotional, glamorous music and trend-setting function sounds.

Result

The film music and sound design emphasize the atmosphere of the Alps and the vibrant world of winter sports in the last 50 years. PistenBully’s forward-looking orientation is made particularly clear by futuristic function sounds. Of course, a little bit of James Bond feeling is inevitable and thus forms the optimal setting for the presentation of the new PistenBully generation.

Credits

  • Client:  CMC Engineers GmbH
  • Lead agency: aufwind group – creative solutions
  • Sound agency: WESOUND GmbH

Services

Sound Design
Sound Design
WESOUND-icon_10-VR-AR-MR
VR / AR / MR
WESOUND