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ESB Marketing Netzwerk: Video-Interview with Cornelius Ringe

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“Audio? Absolutely, but please don’t start any blind actionism!”
We’re currently observing a restlessness among brand managers. Everyone wants to somehow play the new trendy audio formats such as podcast and clubhouse. But be careful, this FOMO (Fear Of Missed Opportunities) should not lead to rash actionism!
Our urgent recommendation: go about it strategically! Develop a sustainable audio strategy for your brand!

In a video interview (in German) with Hans-Willy Brockes from ESB Marketing Netzwerk, Cornelius Ringe talks about the motivation for the joint venture WESTARTER, which we recently founded together with audio strategist Stephan Schreyer.