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“Hearing is the new seeing” – Corporate Sound and Voice Assitants

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Article in Absatzwirtschaft, 03-29-2019

„Everyone wants something like the Telekom, though each brand should pay attention to a unique and distinctive acoustic appearance”, Cornelius Ringe, commenting on the development of corporate sound in the age of voice assistants. More on that in the latest edition of Absatzwirtschaft and here.