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20210706_WE_Digital Sports & Entertainment Summit-4

What do James Bond and Team Germany have in common?

At DIGITAL SPORTS & ENTERTAINMENT 2021, you can find out all about this topic. Because just a few days before the opening ceremony of the Olympic Games, we’re listening closely: Can you hear an Olympic team? And if so, what does it sound like? And what does James Bond have to do with it? Jens Behler, Head of Digital Communications at the DOSB and brand strategist Bernd Schusky from WESOUND take you into the sound studio and show you how the current sound identity for Team Germany was created. A preview of the 2021 Olympic Games in Tokyo!