7. December 2018 BBC News article about the potential of sound in an audio-centric world If someone were to ask Alexa about your company, for example, what would it say? So far, very few brands have a clear answer to that. As we move to a more voice-controlled and audio-centric world, marketers are rediscovering the potential of sound. They use it to build brand identities and develop a new breed of advert for the streaming age. Read this BBC News article by Mark Smith, featuring Cornelius Ringe from WESOUND. Read the full article.