What others are saying

SEAT, Global Marketing Director
Susanne Franz
Music and sound are very important subjects for SEAT and our young target group. WESOUND has internalised our brand and given us inspiring input in many projects on the subject matter. Personally, I’m very happy about that. As coaches and consultants in the MUSICATHON team, Cornelius and Lars shared their know-how with us and with emerging artists – a great enrichment for all audiophiles and a big push for the creative process.

Portrait: SEAT

Radiozentrale, CEO
Lutz Kuckuck
WESOUND is certainly a TOP address for advertising customers in the field radio/audio. Why? Because WESOUND gives brands a fitting auditive profile with music, sound design and voice. For many years Carl Frank Westermann has been a valued ping-pong and impulse provider for radio and sound.
Radiozentrale, CEO
Lutz Kuckuck
WESOUND is certainly a TOP address for advertising customers in the field radio/audio. Why? Because WESOUND gives brands a fitting auditive profile with music, sound design and voice. For many years Carl Frank Westermann has been a valued ping-pong and impulse provider for radio and sound.
Morgenpost Verlag / DuMont Media, CEO
Susan Molzow
With the help of cutting-edge virtual reality technology, projections and real-time data, the audience at Discovery Dock gets to experience Hamburg’s harbour in a playful and interactive manner. Naturally, the listening experience is a central element. WESOUND managed to capture and technically transform the harbour’s sounds in a way that makes visiting the Discovery Dock a truly realistic harbour experience.
AS&S, Head of Radio Marketing
Ralf Gessner
For the Radio Advertising Summit, developing a unique brand sound was an important step towards being aurally experienced as a brand. As the event’s main sponsor, we strongly appreciate this professionalisation.
AS&S, Head of Radio Marketing
Ralf Gessner
For the Radio Advertising Summit, developing a unique brand sound was an important step towards being aurally experienced as a brand. As the event’s main sponsor, we strongly appreciate this professionalisation.
NEPOS GmbH, Founder and CEO
Paul Lunow
WESOUND developed functional sounds for the Nepos tablet. The multimodal interaction lets the users interact with the digital world in a safe and productive way. The system sounds are an elementary component. WESOUND designed the sounds for Nepos with great instinct and perfectly managed to transport the brand values „trustful, understanding, respectful“ and to emanate emotional proximity.“ We not only enjoyed the professional and constructive cooperation, but also the consistent positive feedback we received from our test persons.

Portrait Paul Lunow: Darius Ramazani

June Fund GmbH, Managing Partner
Florian Schindler
I met Carl-Frank Westermann some years ago on a sound branding project for Allianz. Over the time while working together on other projects, such as NEPOS, we have built up a much valued trustful relationship with WESOUND. The agency has a comprehensive understanding for brands with their finger right on the pulse of the time with audio. With a sharp eye and interdisciplinary expertise WESOUND designs concepts for all kinds of sound application of the highest standards. I am sure: We will be hearing a lot more meaningful stuff from WESOUND in the next years.
June Fund GmbH, Managing Partner
Florian Schindler
I met Carl-Frank Westermann some years ago on a sound branding project for Allianz. Over the time while working together on other projects, such as NEPOS, we have built up a much valued trustful relationship with WESOUND. The agency has a comprehensive understanding for brands with their finger right on the pulse of the time with audio. With a sharp eye and interdisciplinary expertise WESOUND designs concepts for all kinds of sound application of the highest standards. I am sure: We will be hearing a lot more meaningful stuff from WESOUND in the next years.
Josef Manner & Comp. AG, Head of Marketing
Ulf Schöttl
We were very impressed with the constructive and creative process. WESOUND created a sound logo for TV and radio spots in close exchange with the brand management. In a very professional way WESOUND looked deep into the brand Manner and brought about these aspects: the meaning of the St. Stephen’s Cathedral and the brand’s Viennese tradition as well as the rediscovery of a jingle used in the 70’s. Several international awards for the sound logo, such as the red dot award, German Design Award are the best evidence for this successful collaboration.
Head of Corporate Communications and Corporate Spokesman of Leipziger Messe
Steffen Jantz
In cooperation with WESOUND the graphic double M known worldwide for 100 years was born again acoustically. WESOUND accompanied the process with great brand expertise and technical competence and developed a distinctive sound identity based on the characteristic sound of the exhibition halls. The new sound offers optimal conditions for the brand’s acoustic unfolding.

Portrait Steffen Jantz: Dirk Brzoska, Leipziger Messe

Head of Corporate Communications and Corporate Spokesman of Leipziger Messe
Steffen Jantz
In cooperation with WESOUND the graphic double M known worldwide for 100 years was born again acoustically. WESOUND accompanied the process with great brand expertise and technical competence and developed a distinctive sound identity based on the characteristic sound of the exhibition halls. The new sound offers optimal conditions for the brand’s acoustic unfolding.

Portrait Steffen Jantz: Dirk Brzoska, Leipziger Messe

Grit Leithäuser, Radiozentrale, Management and Head of Marketing
Grit Leithäuser
For many years, WESOUND and above all Carl-Frank Westermann has been dedicated to the increasingly important topic “sound for brands” and he is an absolute expert in this field. One can still feel that Carl-Frank is passionate about helping brand owners find their acoustic identity. The audio sector has a large and ever-expanding potential for branding and that’s why agencies like WESOUND are currently extremely important.
claro, Founder and CEO
Josef Dygruber
For over 20 years we have been successful with our attitude behind the brand claim „green. But thorough.“ We are very happy that WESOUND has developed a sound logo for claro that reinforces sending out our message in all brevity into the world and that places the brand sustainably in a purely auditory way.
claro, Founder and CEO
Josef Dygruber
For over 20 years we have been successful with our attitude behind the brand claim „green. But thorough.“ We are very happy that WESOUND has developed a sound logo for claro that reinforces sending out our message in all brevity into the world and that places the brand sustainably in a purely auditory way.
Culture manager and moderator of the thematic forum „Cultural brands“ at the CultureInvest! Congress 2018, curated by WESOUND
Henry C. Brinker
Living spaces are always also sound spaces – neglected acoustics are unpredictable and arbitrary and ultimately directed against the people who are involuntarily exposed to it. The sound that surrounds us is an aesthetic, communicative, social, even a medical and finally a technical challenge. The sound of our era should not be left to chance – to design it is a social responsibility.
RadioZentrale, Freelancer / Congress Lead Radio Advertising Summit
Juliane Henze
A central topic being discussed at the Radio Advertising Summit 2019 was the growing importance of audio for brands. Against this backdrop, we are very happy about the new brand sound that strongly supports the event as brand. The brand and event sound created by WESOUND provide the event with a unique feature that acts as an on-site guide to lead the audience through the program. Even beyond the creation of our brand sound, the cooperation with WESOUND was extremely fruitful and pleasant since they were able to contribute a plethora of inspiring impulses and ideas to the topic of audio.
RadioZentrale, Freelancer / Congress Lead Radio Advertising Summit
Juliane Henze
A central topic being discussed at the Radio Advertising Summit 2019 was the growing importance of audio for brands. Against this backdrop, we are very happy about the new brand sound that strongly supports the event as brand. The brand and event sound created by WESOUND provide the event with a unique feature that acts as an on-site guide to lead the audience through the program. Even beyond the creation of our brand sound, the cooperation with WESOUND was extremely fruitful and pleasant since they were able to contribute a plethora of inspiring impulses and ideas to the topic of audio.
Managing Partner, Mandat Consulting Group
Prof. Dr. Guido Quelle
Anyone who contemplates sound branding should urgently talk to Carl-Frank Westermann. He is an accomplished expert and has been an esteemed driving force to me and the Mandat team for many years. At the International Brand Colloquium, he particularly inspired us as a speaker and he quickly became the contact person within the network of former participants and speakers with respect to the sound of a brand. Besides, his latest extremely engaging project ‘SENSEation’ has brought participants on the edge of their seats. They were impressed, enthusiastic and they familiarised themselves with the topic of sound and brand.
Medientage München GmbH, Managing Director
Stefan Sutor
Confident and straightforward, that’s how the Medientage München sound since 2019. Based on the core drivers of the brand – Inspiration, Leadership, Tradition and Transformation – WESOUND developed the Brand Tonality as well as a system of different sound elements. Sound logo, brand music and soundscapes now speak for the brand in all touchpoints. We really like it.
Medientage München GmbH, Managing Director
Stefan Sutor
Confident and straightforward, that’s how the Medientage München sound since 2019. Based on the core drivers of the brand – Inspiration, Leadership, Tradition and Transformation – WESOUND developed the Brand Tonality as well as a system of different sound elements. Sound logo, brand music and soundscapes now speak for the brand in all touchpoints. We really like it.
WESOUND