30. June 2020 Creating the Duden brand sound design A publisher between tradition and digital transformation – Duden. Duden is the brand of the German language. We have designed the sound of Duden and developed a system of sound elements for the brand which is lean and agile. The sound of Duden gets the brand message to the heart of all applications. With our work, we have laid the foundations for the Duden audio brand and we look forward to all the new digital applications that will now become possible. Watch our case film to learn more about Duden’s brand sound!