HOW TO ACHIEVE EMOTIONAL CONNECTION WITH FANS AND PLAYERS IN SPORTS?

HOW TO ACHIEVE EMOTIONAL CONNECTION WITH FANS AND PLAYERS IN SPORTS?

Together with the European Handball Federation, we created “the sound of handball”. We took the movement of the jump shot as the core of the creative concept and translated it into various sound assets, like new anthems, sound logos and broadcast elements for the EHF Champions League and  EHF European League.

The instant benefits? The EHF brand now …

🤾🏿‍♂️ … acoustically connects their various leagues and tournaments – just like with the visual identity.

🏟 … creates a multi-sensual brand experience – in-arena & on digital platforms.

📱… is recognizable across all brand touchpoints – only by hearing.

♥️ … transports fans and players back to memorable moments associated with handball.

Statement by Nina Kernmayer, Strategic Business EHF Marketing:

“We are one of the first sporting federation to have such an approach to sound identity and with the expertise of WESOUND we have been working hard to develop what will be an important brand component across our competitions. The sounds will complement all of our audio-visual communications, including the opening and close sequences for TV elements, digital streaming platforms and social media content, but, more importantly, they will be sounds that transport fans and players back to memorable moments in their lives where they can connect and associate with handball.”

Thank you, Nina Kernmayer for all the passion you and the rest of the team put into this project! It’s a real reward for a us to have clients who appreciate the POWER OF SOUND as much as we do. 😊