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Impulse lecture “Auditive Brand Signals” – Digital Sports & Entertainment


“Auditive brand signals – How does A brand sound?”

On 22 October 2019, Carl-Frank will give a lecture at Digital Sports & Entertainment with the following impulses: A distinctive audio identity is becoming increasingly important for successful brand management. How do you successfully create a trigger via audio? Where are the opportunities for the sports business? How do brands like DFL develop their “acoustic face”? How important is the podcast and what demands are placed on it? Are fan songs already characteristics of an audio brand? Is Alexa actually sporty?

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