IPSOS study

Bildschirmfoto 2020-09-30 um 15.20.35

A current study from IPSOS clearly shows the unexploited potential of Audio Branding in audiovisual advertising. On average, only 6% of commercials contain brand sound assets, such as a sound logo. But commercials with brand sound assets have a 8.5 times higher chance of achieving brand awareness. Similar results were already shown last year by a study from AS&S.

Cornelius (CEO, WESOUND) says: “Looking at these impressive figures, every brand manager or controller should now check if their budget for brand communications is spent efficiently. I can’t imagine that anyone can ignore these figures.”

WESOUND