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IPSOS study on effectiveness of brand sound assets

Bildschirmfoto 2020-09-30 um 15.20.35

A current study from IPSOS clearly shows the unexploited potential of Audio Branding in audiovisual advertising. On average, only 6% of commercials contain brand sound assets, such as a sound logo. But commercials with brand sound assets have a 8.5 times higher chance of achieving brand awareness. Similar results were already shown last year by a study from AS&S.

Cornelius Ringe, CEO at WESOUND: “Looking at these impressive figures, every brand manager or controller should now check if their budget for brand communications is spent efficiently. I can’t imagine that anyone can ignore these figures.”