Scroll Top



EV Zug – Audio Branding as part of a holistic brand strategy

The reigning Swiss ice hockey champions EV Zug are sustainably enhancing their brand experience with a currently developed audio branding. How does a brand like the EVZ succeed in positioning the combination of sporting and entrepreneurial aspects in a holistic brand presence? Innovative brand management now also uses the added value of audio branding.

The presentation by Carl-Frank Westermann, CCO, WESOUND and Ibrahim Can, Head of Marketing & Sales, EVZ live on site at the Sport.Forum.Schweiz on November 10 in Lucerne.