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Swiss Brand Congress – Interview with Carl-Frank Westermann


“The growth of audio applications requires brands not to leave their sound to chance.”

Podcasts, Smartspeakers and Language Assistants – in the run-up to the Schweizer Markenkongress (Swiss Brand Congress), Carl-Frank Westermann talked about the significance and challenges of new developments in audio. How should a brand sound like? What must an audio identity do for the brand?

Learn more about it in Carl-Frank’s lecture “Audio Branding – Sound on the run“ at the SwissBrand Congress on June 4th, 2019 in Zurich.

You can read the interview here.

Sorry, only in German.