24. April 2019 “The growth of audio applications requires brands not to leave their sound to chance.” Podcasts, Smartspeakers and Language Assistants – in the run-up to the Schweizer Markenkongress (Swiss Brand Congress), Carl-Frank Westermann talked about the significance and challenges of new developments in audio. How should a brand sound like? What must an audio identity do for the brand? Learn more about it in Carl-Frank’s lecture “Audio Branding – Sound on the run“ at the SwissBrand Congress on June 4th, 2019 in Zurich. You can read the interview here. Sorry, only in German.