7. July 2020 EHF – Brand Sound We are proud to be part of the new EHF Brand Sound! Together with the EHF Champions Legaue team we created the Sound of Handball, which found its first application in the new EHF Champions League anthem. Just like the sport itself, sound offers a great entertainment factor to inspire and win new audiences in the long term. Through the coherent and consistent use of unique and recognizable sound elements, an improved connection of the competitions and their followers will be achieved. The jump shot as the most iconic and defining handball movement lead to the EHF Brand Sound through video analysis and motion tracking. Check it out in this video!