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Article in HORIZONT “Give the brand a sound”

Sound engineer Lars Ohlendorf

„In the future, we will not only have this one sound logo for a company, but a whole range of sounds for different applications – longer, shorter, daring, subtle.“ In yesterday’s edition of the leading German marketing magazine HORIZONT, our Head of Design Lars Ohlendorf had his say about the current upheaval on the sound logo market. „Give the brand a sound“ is not only the title of the article but also the urgent advice to brand managers as the digitization is becoming more and more auditive, mainly through the wide spread of smart speakers and smart phones.
Sorry, only in German.

HORIZONT 45-46/2020, 5th November 2020