10. February 2021 Finally, we can let the cat out of the bag! It’s been 18 months since we won the audio branding pitch of Abu Dhabi National Oil Company (ADNOC) against international competition. Since then, we have been working on the holistic sound identity in close cooperation with the ADNOC branding team. The positive, energy-driven brand sound we developed transmits future and growth. We are thrilled about its launch and promise that you will be hearing a lot more from ADNOC in the coming months as 2021 is a very special year: it’s the 50th company anniversary of ADNOC and the Golden Jubilee year of the UAE. We congratulate the people of the UAE and send them our best wishes for long-term prosperity. ADNOC on YouTube "Journey of Generations"