26. January 2023 CUSTOMER JOURNEY WITH SOUND 🔸 Or why you should now invest in audio branding 🔸 Today, many brands’ customer journeys already include a multitude of audio touchpoints. Alongside traditional radio are podcasts, smart speakers, voice assistance and streaming platforms – the list of audio innovations is long. 🔸 Audiovisual touchpoints like social media, mobile apps, online advertising, live events and UX are also part of their customer journey. 🔸 That is why a holistic brand experience must also target our ears! 🔸 Brands that do not develop their own audio branding will no longer reach their target group. 🔸 They miss the opportunity to set themselves apart from the competition aurally and to make themselves heard in the market long term! Make your brand audio-fit for the future now and get in touch!