HEALTHCARE MARKETING: Making brands heard

Trust and reliability are important aspects in brand communications of health brands. How audio branding comes into play here is explained by Carl-Frank Westermann in an interview with the German trade magazine HEALTHCARE MARKETING.
AIM / Audiovisual Immersive Maps

Platforms like Google Earth & Google Streetview allow users to explore a 3D image of the world with VR glasses. This is great, however – how do these places sound? Because these applications are silent so far!